About Us
Our History and Values
Wiser Now, Inc. is an outgrowth of Kathy Laurenhue's earlier company, Better Directions, Inc. which was incorporated in 1991. Better Directions was best known for its monthly, international, award-winning newsletter for Alzheimer's caregivers, Wiser Now. Therefore, when Kathy reformulated her company after spending several years in the corporate world, she decided to use the "Wiser Now" name for all her endeavors.
Kathy's mantra for world peace (and promoting positive human interaction in all situations) is:
- Laughter builds rapport.
- Rapport builds trust.
- Trust builds relationships.
Once we have a pleasant experience with one another, our individual prejudices are harder to maintain. Here are some of the other principles Wiser Now lives by:
- Every human being has value.
- Laughter is the best medicine.
- Our stories connect us.
A percentage of company profits are given to ecological and educational charitable causes so that future generations might live in a better world.
Brief Bio
Kathy Laurenhue, CEO of Wiser Now, Inc., is a writer/trainer/curriculum developer known for three primary qualities. To learn more about Kathy's work read more...
Why
an apple
image?
- Apples symbolize teachers and learning
- Apples are fruit, and we want to help your ideas to bear fruit, and your personal growth to be lifelong
- Apples are well-rounded - a worthwhile goal
- Apples are juicy - so is the world of knowledge
- Apples, for those who associate them with Eve, are a symbol of curiosity and we think that's a quality worth nurturing
- And finally: I don't want you to sit under the apple tree with anyone else but me
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